HEALTH

How do you know your IBV program is working?

Most poultry companies invest significant resources in infectious bronchitis vaccination programs. But according to one of the poultry industry’s leading infectious bronchitis virus researchers, Mark Jackwood, PhD, Ceva Animal Health, one critical question often receives less attention than it should: How do you know the program worked?

PRODUCT NEWS

INDUSTRY INSIGHTS

The water factor: why flow and pressure matter in broiler production

Water is one of the most important resources in broiler production, yet it can be easy to overlook until a problem arises. Birds depend on consistent access to clean, fresh water throughout the flock cycle, and the watering system must deliver the right amount at the right pressure and height.

TURKEYS

BROILERS

BREEDERS

HOUSING

Why do broilers hug the walls? Understanding how broilers use space

Broilers do not spread evenly across their environment. Some may cluster near a wall, equipment line, or other boundary, while other areas appear relatively unoccupied. Shawna Weimer, PhD, University of Arkansas, explores the behavior of wall hugging and what it means to broiler production.

LAYERS