When the IPWA started thinking about where poultry welfare should be in 2050, they decided to begin with questions, large sheets of paper, a considerable number of Post-it notes and the collective experience of the people in the room. Richard Griffiths, Chief Executive, British Poultry Council, was one of those people.
Poultry welfare has become an increasingly important priority within the industry over recent years, but meaningful progress requires clear and measurable goals. Manoella Alves, Zinpro, discusses what the US Roundtable for Sustainable Poultry & Eggs and the International Poultry Welfare Alliance are doing to drive this effort.
Research from the University of Arkansas suggests that giving turkey poults feed cues with green, moisture-rich feed attractants may help them find feed sooner, forage earlier and gain more weight during the first 10 days after placement.
The US-RSPE is a pre-competitive, multi-stakeholder organization focused on advancing sustainability across the entire US poultry and egg value chain. It designed the Sustainability Framework to provide the poultry and egg industry with a standardized approach to define and implement sustainability.
The International Poultry Welfare Alliance brings together expertise from across the value chain to develop Key Welfare Indicator Reference Guides for broilers, turkeys and layers, which align measurements and communications of welfare outcomes.
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