Ancera has released a new suite of comprehensive monitoring tools to provide allied companies of the poultry industry with real-time, third-party evidence demonstrating product efficacy.
Built upon a standardized and scalable framework, Ancera’s system allows allied companies – including makers of vaccines, feed additives, litter amendments, antimicrobials, sanitation supplies and quality-control equipment design — to test and price product field trials before deploying resources to the field.
According to Ancera, this enables all parties to agree on common success criteria, scope and cost, followed by robust advanced analytics to assess product effectiveness.
Improved business model
Field trials executed under real-world conditions better represent their performance in a production system and allow allied companies to better quantify their value. Following a successful field trial, the system can remotely monitor the entire product deployment to predict product-performance issues and proactively schedule technical services.
Ancera says its platform gives allied companies the tools to improve their business model by significantly decreasing the time and costs associated with customer acquisition – without the overhead costs of traditional labs and time-consuming sales practices.
As an added benefit, the advanced system serves as a sales-support tool, providing objective, third-party verified product proof, increasing their business margins.
Figure 1. Ancera’s new system provides tools for companies to design, test and price field trials before deploying resources to the field.
Click to enlarge
Early adopters
Ancera says it has partnered with four early-adopter customers to develop a better understanding of their requirements and incorporate them into the product.
“Poultry production relies on many partners, and Ancera’s combined hardware-software monitoring system brings real-world evidence to improve the development, trials and sales support of products that power the food-supply chain,” said Arjun Ganesan, CEO of Ancera.
As an objective third-party source, Ancera brings a “new level of trust” when data show the effectiveness of their products, he adds.
Ancera says the new platform represents a significant step in expanding its application-specific monitoring systems for coccidia, salmonella, Clostridium perfringens and total viable bacteria while supporting its vision of building a digital command center for food production, food safety and procurement.
To learn more about Ancera’s new platform for allied companies, click here.
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