The water factor: why flow and pressure matter in broiler production

Water is one of the most important resources in broiler production, yet it can be easy to overlook until a problem arises. Birds depend on consistent access to clean, fresh water throughout the flock cycle, and the watering system must deliver the right amount at the right pressure and height.

What do broiler chicks normally do in their first week of life?

The first week after hatch is a critical stage for broiler chicks. A team of Auburn University researchers observed 75 Ross 308 broiler chicks from day 1 to day 7 after hatch and recorded their behavior continuously for 24 hours each day to understand how chick behavior changes with age and time of day.

Age plays significant role in cecal microbiome development in broilers

The microbiota community in the ceca changes rapidly as broiler chickens grow. Additionally, these microbes play a major role in digestion, nutrient use and bird health. A longitudinal study conducted by an Auburn University research team examined the role that age plays in cecal microbiome development in broilers.