Poultry genetics giant Cobb says it is revolutionizing how it develops and brings broiler-breeder products to market using scale and technology to yield comprehensive, accurate performance data.
According to a company news release, Cobb’s global research center, Proving Grounds. will expand product data 50-fold to accelerate genetic progress and bring an “unmatched level of performance reliability and consistent quality to customers.”
The center will also include a range of state-of-the-art genetic research facilities with scale and environments comparable to commercial production conditions around the world.
“The Cobb Proving Grounds represents a new era in genetic progress,” says William Herring, PhD, vice president of research and development.
“For poultry, this unique approach brings together data, science and innovation to shape the future. Other industries have successfully implemented this concept, and we’re eager to apply it to the broiler industry for the benefit of our customers.”
‘Never seen before’
Cobb says this new development model allows “proven product introductions at a pace never seen before in the poultry industry.”
Furthermore, the company says end-to-end pipeline development will “support 100 times more parent stock placed per year for trials with 400 times more broilers placed per week for commercial-scale trials, compared with previous Cobb trial volumes.”
According to Cobb, Proving Grounds will enable decision-making certainty for customers and help deliver genetic progress with a focus on profitable, high-performing and reliable genetics.
Broiler companies “will be armed with insights and product guidelines to manage flocks before Cobb chickens are on their operations,” the company says.