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The message you carefully crafted about your vaccine, feed additive or new technology is surrounded by news reports about a fast-food chain’s new chicken sandwich, a fire at a processing plant or a celebrity’s views on egg prices. Is that the best editorial environment for your product’s story?
By Douglas L. Fulnechek, DVM
Senior public health veterinarian
GTS Health (formerly Gaydos Technical Services)
What are the top priorities when it comes to poultry management? Brian Fairchild, PhD, professor and Extension poultry specialist at the University of Georgia, discussed his top seven considerations for effective poultry management during a recent Poultry Science Association webinar.
While some mortality is expected in all layer flocks, regardless of the housing type or breed, the rate and causes can vary depending on the production system. Cage-free systems may not inherently have higher mortality than cages and experience in managing birds in cage-free systems plays a big role in maintaining low mortality.
Coccidiosis guru Steve Fitz-Coy, PhD, started his career in the early 1980s. Some 40 years later, coccidiosis continues to be one of the most common and costly diseases of poultry worldwide. And Fitz-Coy, a poultry scientist at Merck for the past 24 years, is still the go-to guy when an outbreak is suspected.
Recently, Campylobacter hepaticus was identified as the causative agent for chicken spotty liver disease (SLD), an illness which manifests as acute infectious hepatitis and causes a significant drop in egg production and high mortality in layer chickens. Researchers from Iowa State University, led by Orhan Sahin, DVM, PhD, are studying Campylobacter bacterins in the control of SLD.
Poultry farmers face major challenges finding and disposing of mortalities on the farm, but a commercial manufacturer has created a mobile robotic system equipped with multiple cameras that traverses the ceiling to identify mortalities in the barn. Tanner Thornton, University of Tennessee, described a test of the system at the 2025 IPPE.
Waiting for the H5 influenza outbreak to slow down in dairy cattle is no longer enough for the AAAP and PSA. The two groups teamed up to push for more action to help the dairy industry address its growing outbreak of highly pathogenic avian influenza. In PSA’s Unplucked podcast “H5 Influenza Uncovered” veterinarians from both organizations discussed this topic.
Culling day-old male chicks from egg-laying hens is an on-going dilemma for the global poultry industry, resulting in the culling of 7 billion male chicks annually. At the 2025 International Poultry Scientific Forum, Yuval Cinnamon, PhD, outlined the work his research team has done on the Golda hen and optogenetics — a blue-light treatment — to halt the development of male chicks and thereby the need for culling.
Nearly 1,200 poultry scientists, researchers, students and professionals from academia, industry and government agencies across the US, Canada, Mexico, Brazil and beyond will gather in Raleigh, North Carolina, for the 2025 PSA Annual Meeting, taking place from July 14 to 17.
Modern Poultry offers a wide range of sponsorship opportunities. Through news features, social media, e-newsletters and more, our sponsors have multiple opportunities to share educational content with poultry academics and professionals everywhere. Want to learn more? Click the image above to contact our publisher, Carly Feeks.
