This week Modern Poultry marks its second year of publishing practical, science-based editorial content focused solely on live production. “To commemorate our second anniversary, we’re featuring the two most popular articles from each of our first 2 years,” said Carly Feeks, founder and publisher.

Every year, businesses involved with the poultry industry present their research and ideas at global, national and regional poultry conferences, but unless all your customers attended your 15-minute session at the busy conference, many decision-makers still haven’t seen your work, nor have they heard your technical experts’ insights on the results.

The message you carefully crafted about your vaccine, feed additive or new technology is surrounded by news reports about a fast-food chain’s new chicken sandwich, a fire at a processing plant or a celebrity’s views on egg prices. Is that the best editorial environment for your product’s story?